After turning a deaf ear to pressure for years, US businesses are digging into their pockets to improve the lot of the lowest-paid workers, but also their own images.
Faced with a mounting campaign to address a growing gap between the rich and the poor, and complaints that low wages leave workers dependent on state handouts, some of the largest US employers have announced sweeping wage increases in recent weeks.
After department store Walmart and clothing chain The Gap said they would raise worker pay, fast food giant announced a hike for 90,000 of its workers.
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