Google Inc's mobile ad revenue in the United States will be roughly US$4 billion next year, while Facebook Inc's nascent mobile advertising business will more than double, according to a new study by research firm eMarketer.
Marketers are boosting spending on ads that reach consumers on smartphones and tablet PCs at a much faster than expected pace, eMarketer said on Monday. The firm said it expects that overall US. mobile ad spending in 2012 will increase 180 per cent year-on-year to more than US$4 billion - a sharp revision from its forecast in September which sized the market at US$2.61 billion.
Internet search engine Google is expected to remain the top player in the market for the foreseeable future, with revenue reaching US$6.33 billion in 2014, eMarketer projected. Google's mobile ad revenue, will increase roughly 84 per cent in 2013 to reach US$3.98 billion.
Facebook mobile ads in the United States will total US$339.3 million in 2012 and rise to US$851.4 million in 2013, eMarekter said. The firm's figures are based on an analysis of data from research firms, investment banks and "other sources" on ad revenues, ad impressions and ad prices.
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