Vera Wang

Vera Wang called off the fitting fee policy at her Shanghai flagship store on Wednesday, less than two months after it was established at the newly opened store.

The policy triggered a wave of criticism on the Internet.

Wang's Chinese store, the largest in the world, was the only store to impose a surcharge of 3,000 yuan ($483) to try on an unrestricted number of dresses for one and a half hour, an attempt to prevent counterfeiters from copying models.